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    How To Use Purple Shampoo For Blonde Hair, According To Professional Colorists

    The one thing no one warned me about when I lightened my hair from dark brown to strawberry blonde is that I'd have to adopt a whole new hair maintenance routine, which would soon include learning how to use purple shampoo to keep my color looking fresh.

    Aside from the instructions I received from my then-hairstylist to moisturize my curls more often, I had no idea how much upkeep my new color needed. So imagine my surprise when my blonde locks faded in just a few weeks, and I had to get my color corrected by a new pro.

    It was only then that I learned that purple shampoo was the secret to maintaining my blonde dye job.

    Meet our experts: Kristen Kell, a colorist at Salon SCK in New York City, Stephanie Brown, a hair colorist at IGK Salons in New York City

    Many of us with non-natural blonde hair are very familiar with purple shampoo, but for those who aren't, it's a “toning shampoo designed specifically for blonde, grey, or cool-toned hair to remove yellow or brassy tones,” says Kristen Kell,

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      how often should i use purple shampoo on my hair